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Have you ever wondered how to turn TikTok into a money-making platform for your dropshipping business? With its massive audience and viral content, TikTok is an ideal platform to showcase your products.
But how do you get started? In this guide, we’ll show you the steps to launch your dropshipping store on TikTok, from choosing winning products to creating ads that catch viewers’ attention. Ready to tap into the TikTok goldmine? Let’s dive in!
What is TikTok Dropshipping?
TikTok is a short-video platform with over 1 billion users worldwide. With its strong engagement and large user base, it has become an ideal platform for dropshipping businesses. Dropshipping is an e-commerce model where businesses don’t need to keep products in stock. Instead, they partner with suppliers who ship the products directly to customers when an order is placed. This means you don’t have to worry about inventory or shipping, just focus on marketing and sales. TikTok gives you the chance to interact directly with customers by showing your products and brand through short videos, which helps increase conversions.
How to Dropship on TikTok?
When starting a dropshipping business on TikTok, here are some key steps that can help you enter the market and increase sales:
1.Research Products
First, understand which products are popular on TikTok. By observing trending content on TikTok, you can see which products are hot among young people, especially on a creative platform like TikTok. Some of the most popular categories include:
● Cosmetics and Skincare Products
● Fashion Accessories
● Home Decor and Small Items
● Toys and Creative Products:
You need to find a less competitive niche. While big brands may have already captured the market for popular products, if you can find unique and creative products that align with TikTok users’ interests, it might be easier to attract an audience. You can browse dropshipping suppliers’ websites and catalogs to select trendy, innovative products that appeal to your target audience.
2.Choose a Dropshipping Supplier
Dropshipping suppliers handle the packaging, storage, and shipping of orders. Therefore, it’s crucial to choose a reliable supplier. You need to carefully research and select suppliers that offer high-quality products and can integrate with TikTok or your e-commerce platform. Here are some dropshipping suppliers to consider:
3.Set Up an Online Store
Once you’ve selected your supplier and are ready to start selling products, the next step is to set up a professional online store. While TikTok is a social platform, you still need an e-commerce store to manage products and orders. Choose a reliable e-commerce platform like Shopify, which provides a range of tools to help you manage sales, payments, and customer communication.
● Shopify Inbox: Allows you to communicate directly with customers, enhancing their experience.
● Shopify Checkout: A secure payment system to ensure safe transactions.
● TikTok and Shopify Integration: TikTok offers an app that integrates with Shopify, allowing you to sync your product catalog directly to TikTok, run ads, and link back to your store.
Additionally, make sure to use high-quality product images and compelling product descriptions in your store, especially since TikTok is primarily mobile-based. Ensure that your product images are clear on mobile devices, as users will likely view your products on their phones. Optimize your store so users can easily click through from TikTok and complete their purchase quickly.
4.Create Engaging Content
TikTok is a content-driven platform, so the key to success is content creation. You need to post fun, creative, and attention-grabbing short videos to showcase your products. Here are some ideas:
● Use Challenges and Hashtags: Join popular challenges or create your own to encourage more users to participate and increase your exposure.
For example: #TikTokMadeMeBuyIt
This hashtag was not created by any brand, but it has become a huge trend on TikTok. Many users share the products they discovered and purchased under this hashtag, showing their experience with the product. As a business, you can create videos showcasing how your product solves everyday problems or makes life more fun, and encourage viewers to use the #TikTokMadeMeBuyIt hashtag. This will make it easier for your brand to appear in potential customers’ search results. Many brands have gained widespread exposure and driven sales growth through this hashtag.
● User-Generated Content (UGC): Encourage customers or influencers to post videos using your product and share their experiences on TikTok.
For example: #GoPro
GoPro encourages users to upload videos of extreme sports, travel, and everyday adventures shot with their GoPro cameras. These videos showcase the versatility and high quality of GoPro products in real-life settings. GoPro regularly runs challenges inviting users to shoot and share their coolest activity videos using the #GoPro or #GoProHero hashtags. These videos not only increase user engagement with the brand but also boost brand credibility, as they come from real customer experiences.
TikTok also offers advertising tools to help you promote your products to a wider audience. You can create ads through TikTok For Business, targeting users who are interested in your products, which increases brand exposure and sales. With precise ad targeting, you can significantly improve your sales performance. For a detailed guide on TikTok For Business, click on TikTok for Business: Step by Step Guide for 2024 to learn more.
8 Trending Products on TikTok in 2024
1.Antigravity Humidifier
2.Digital Oil Painting
3.Air Fryer
4.Magnetic Earrings
5.Mini Projector
6.Intelligent Body Fat Scale
7.Derma Roller
8.Fishing Lure Advent Calendar (24 Days)
1. Antigravity Humidifier
The Antigravity Humidifier features a unique and innovative design that uses a flashing light effect to create the appearance of floating water droplets. Its eye-catching shape makes it a standout decor item in any room. On social media platforms like TikTok, related videos have garnered high likes and shares. For example, one popular video has over 500,000 likes, with many users commenting that they were drawn in by the product’s appearance, showing the strong visual appeal it has for consumers.
In addition to its striking design, the Antigravity Humidifier is highly versatile and effective in various settings. On e-commerce platforms, 80% of user reviews mention positive experiences using the humidifier in offices, bedrooms, and living rooms, highlighting its broad applicability. According to Trendalytics, searches for “Antigravity Humidifier” increased by 150% in 2024, and the product has accumulated over 20 million views on TikTok.
2. Digital Oil Painting
Digital oil painting kits allow anyone to experience the joy of painting without any prior skills. On TikTok, the hashtag #DigitalOilPainting has accumulated over 200 million views, with many users sharing their creative process and completed works. For example, a video from the user creativefactory_painting showcasing their digital oil painting creation has over 115k likes, and the video has also received significant engagement in comments and shares, inspiring more people to try it.
The activity promotes patience and helps reduce stress, offering an elegant and relaxing hobby. According to a survey, about 70% of users reported that their patience improved through digital oil painting, and 60% felt that it helped relieve stress, highlighting the positive mental benefits the activity offers.
3. Air Fryer
An air fryer allows you to make various dishes without using large amounts of oil, reducing fat intake and making cooking healthier compared to traditional deep frying. Studies show that food prepared with an air fryer can have 50%-80% less fat than food made with deep fryers, which is highly attractive to consumers focused on healthy eating.
Compared to traditional deep fryers, air fryers are much safer. They are less likely to cause explosions or fires, and many models come with an automatic shut-off feature. They are also designed to be safer to use. Additionally, the baskets are removable, and there is no risk of oil splattering, making cleanup easy—just use regular household cleaning products to wipe it down. In consumer surveys, 95% of users said the safety and easy cleaning of the air fryer were key factors in their decision to purchase.
4. Magnetic Earrings
Magnetic earrings are the perfect option for people without ear piercings. The magnetic design is easy to wear, stays in place, and causes no harm to the ear during use. On Alibaba, the new summer 2024 model of non-piercing cat’s eye stone magnetic earrings has sold 700,000 units in just three months, showing a high level of market interest.
Some magnetic earrings are designed to be long and dangling, which helps shape the face by elongating the midsection and enhancing facial contours. Discussions around how magnetic earrings can improve the face shape have gained significant attention in beauty and fashion-related social media topics. For example, the hashtag #MagneticEarringsShapeFace has over 5 million views, with many users sharing side-by-side photos showing how their face shape was improved by wearing magnetic earrings, further proving their appeal.
5. Mini Projector
The mini projector is compact, portable, and allows users to enjoy movies anywhere, anytime. Sales data from e-commerce platforms show that the mini projector’s sales grew by 45% in the first half of 2024, with more than 60% of buyers citing convenience as their main reason for purchase. This highlights the strong appeal of its portability and flexibility.
In 2024, mini projectors continued to gain popularity on TikTok, with related videos surpassing 30 million views. They have become especially popular among electronics enthusiasts. In addition to movie watching, mini projectors are also used in business meetings, gaming, and entertainment. For example, a specific brand of mini projector has seen 30% usage in office settings and 25% in gaming and entertainment environments, demonstrating its versatility and broadening its market demand.
6. Intelligent Body Fat Scale
As people become more health-conscious, particularly in fitness and wellness, the intelligent body fat scale has become a must-have tool for home health management. Fitness influencers and health bloggers on TikTok have showcased how these devices help track health data, attracting significant attention.
Using advanced bioelectrical impedance technology, these scales can accurately measure multiple body indicators such as weight, body fat, water content, and muscle mass, offering users comprehensive health data. According to professional testing reports, their accuracy rate exceeds 95%, with minimal error compared to professional medical equipment, making it a reliable tool for health monitoring. Consumer reviews indicate a satisfaction rate of 90% with the scale’s measurement accuracy.
Intelligent body fat scales typically feature sleek and modern designs, allowing them to blend seamlessly with home decor.
7. Derma Roller
The derma roller works by creating tiny channels in the skin, stimulating its self-repair functions and promoting the production of collagen and elastin fibers. This helps tighten the skin and reduce wrinkles. Compared to professional treatments at beauty salons, the derma roller is easy to use and can be applied at home, saving both time and money. Sales data on e-commerce platforms show a consistent rise in the demand for derma rollers in 2024, with over 80% of purchases coming from home users. This indicates that the derma roller is widely recognized as a convenient home beauty tool.
8. Fishing Lure Advent Calendar
The fishing lure advent calendar combines the excitement of fishing lures with the tradition of an advent calendar, offering fishing enthusiasts a new way to enjoy the holiday season. This creative product has gained significant attention on social media, with the hashtag #FishingLureAdventCalendar receiving over 2 million views. Many users have shared their curiosity and anticipation for the product, further boosting consumer interest.
The calendar contains a variety of lures in different types, colors, and shapes, catering to the needs of anglers targeting various fish species in different environments. A typical 24-day fishing lure advent calendar includes 20-30 different lures, covering styles preferred by common fish species. This innovative holiday gift has attracted widespread attention, especially during the holiday season, becoming a popular topic for fishing bloggers and enthusiasts on TikTok.
To sum up, TikTok is a great platform for dropshipping, offering creative ways to market products and reach a wide audience. By focusing on trending products, working with reliable suppliers, and creating engaging content, you can successfully grow your dropshipping business.
If you’re looking for an easy way to manage your dropshipping business, DropSure is a great platform to consider. With seamless integration and reliable suppliers, DropSure simplifies the process, allowing you to focus on marketing and growing your business on TikTok.
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